Shopping for Kids Stationery, Toys and More | Jem Article

Shopping for kids can feel like a mission, with school supplies to restock, clothes that suddenly don’t fit, and a last-minute birthday gift to pick up all at once. Instead of hopping between multiple malls (and running out of energy halfway), it’s much easier when everything you need is in one convenient spot.

If you’re in West Singapore, Jem is the go-to for a fuss-free family shopping day. With a wide mix of brands and plenty of options across stationery, toys, and kids’ fashion, you can tick off your list in one trip, then take a breather with a snack break in between.

If you’re short on time, starting with stationery stores is often the easiest way to get things done quickly before moving on to anything else.

When restocking stationery, parents usually want items that last, while kids care about colours and designs. Jem has options that balance both, making it easier to shop together.

Smiggle (#02-37) is the ultimate destination for your school, birthday and leisure essentials. From backpacks and drink bottles, to gift packs and keyrings, the Australian brand is known for  turning everyday school supplies into all things colourful, fun, unique and on trend. 

From the moment you step in, you’ll spot bright pens, quirky notebooks, and eye-catching backpacks designed to make school days feel a little more fun. Beyond the basics, Smiggle offers scented markers, toys, gadgets and accessories too! Smiggle also partner with iconic brands to bring your favourite characters to life!

If you’re looking for affordable stationery that’s easy to mix and match, KKV (#03-37/38/39/40) is a reliable stop. The store carries a wide selection of stationery essentials - think notebooks, pens, folders, and pencil cases - designed in bright colours and playful styles that appeal to kids, without feeling over-the-top. 

KKV is especially handy for topping up supplies throughout the year, whether it’s replacing lost items, stocking up for homework and art time, or setting up a simple learning corner at home. Beyond stationery, the store also offers small toys, novelty items, and fun knick-knacks that kids naturally gravitate towards. These make easy add-on treats or simple rewards after a long shopping day - something parents can say “yes” to without much deliberation.

Toy shopping can quickly turn into a whirlwind of choices, especially when you’re browsing with kids who all want something different. 

At Jem, you’ll find a well-curated mix of toy and hobby stores under one roof, making it easier to pick out birthday gifts, special rewards, or something new to enjoy together as a family. From classic toys to games that grow with your child, there’s something here for kids of all ages.

Toys“R”Us (#04-23) is one of those stores most parents already have in mind when toy shopping comes up - and the Jem store doesn’t disappoint. It’s a large, easy-to-browse space where you can take your time looking through different categories without feeling rushed. From action figures, dolls, plush toys, and LEGO sets to puzzles, educational science kits, bikes, and scooters, the range covers everything from everyday play to bigger gift ideas.

It’s also a dependable stop when you’re not entirely sure what the child is into at the moment. You’ll find popular interactive toys and items inspired by familiar shows and characters, which makes gift-picking a little less stressful. For new parents, there’s a separate selection of baby essentials and learning toys as well, so it’s a practical place to shop for growing families all in one go.

If you’re shopping for toys with a creative or educational angle, The Green Party (#04-29) is a great place to take your time and browse. It’s a popular choice among parents who prefer thoughtful items that encourage hands-on play beyond screens.

Inside, you’ll find a curated mix of plush toys alongside art and craft essentials like pens, tapes, and stickers - also DIY kits, with options suitable for different age groups. Many of these picks are designed to grow with your child, making them easy go-tos for birthdays, school holiday activities, or relaxed weekends at home. For items that feel considered without being overcomplicated, The Green Party is well worth a visit.

Shopping for kids’ clothes shouldn’t feel complicated, especially when kids outgrow things quickly. You want pieces that are comfortable, easy to wash, and sturdy enough for everyday wear - while still being something your kids are happy to put on. At Jem, kids’ fashion is simple and practical, with stores that make it easy for you to build everyday outfits that work for school, play, and everything in between.

UNIQLO (#02-27/28/29/30/31; #03-30/31) is a dependable choice for everyday kids’ and babies’ clothing, especially if you’re looking for simple, well-made basics that last. The Jem store carries a wide range of comfortable, durable, and reasonably priced pieces that work well for active kids and day-to-day routines. From soft cotton T-shirts, shorts, and leggings to seasonal essentials like lightweight parkas and fleece jackets, it’s easy to build a practical wardrobe here.

Parents often appreciate Uniqlo’s thoughtful details - gentle fabrics, tag-free tops, and elastic waistbands that make dressing easier and more comfortable. At the same time, the brand keeps things fun with graphic tees and loungewear from its UT collections, featuring popular characters from Disney, Pixar, anime, and games. Whether you’re shopping for a newborn, a growing toddler, or a tween who wants something simple but cool, Uniqlo remains a reliable one-stop shop. You can also pick up everyday accessories like socks, hats, and small backpacks while you’re there.

When you’re after something a little trendier or dressing for a special occasion, H&M (#01-01; #02-01; #03-01) offers a wide range of fashion-forward options for kids. The H&M Kids section includes everything from everyday playwear to smart casual outfits and seasonal pieces, with designs that feel current without being impractical.

You’ll find plenty of printed T-shirts, comfy jeans, dresses, and sets in colours and patterns that kids enjoy wearing. H&M also carries baby and toddler clothing, including multipacks of onesies, cosy knitwear, and accessories that are easy to mix and match. If you’re lucky, you might even spot matching styles for adults and kids - perfect for coordinated family outfits or special photo days.

A shopping trip doesn’t have to be all errands and checklists. If you’d like to turn it into a fuller day out, Jem also has a couple of kid-friendly activities that make it easy to mix shopping with some downtime.

When everyone needs a break, catching a movie is an easy reset. Shaw Theatres (#05-01) at Jem offers a comfortable space to wind down after walking around the mall. Whether it’s the latest animated release, a family-friendly adventure, or a weekend treat during the school holidays, it’s a simple way to keep kids entertained without having to leave the building.

For parents, it also means predictable air-conditioned comfort, assigned seating, and showtimes that can be planned around lunch or snack breaks. If you’re looking to space out your shopping list, starting or ending the day with a movie makes the outing feel less rushed.

If your child prefers hands-on activities, Gift.ed by Turtle (#04-28) offers creative DIY workshops that encourage kids to slow down and make something of their own. The studio is known for its craft-based sessions, where children can decorate, personalise, and assemble small projects in a guided setting.

These workshops are especially helpful during school holidays or weekends when you want something structured but not overly hectic. Instead of just buying a toy, kids leave with something they’ve created themselves, which often feels more meaningful. It’s also a nice option if you’re celebrating a birthday or planning a small treat beyond shopping.

When shopping with kids, ease of getting there matters just as much as what’s available. Jem is directly connected to Jurong East MRT, making it an easy stop whether you’re coming from home, school, or running errands in the area. With stationery, toy, and kids’ fashion stores all within the same mall, you can move between shops without long walks or multiple transfers.