Shopping Guide for Essentials & Lifestyle | Jem Article

Best for: a full weekly grocery run + household essentials in one stop

Good to know: It’s a hypermarket, meaning you can find groceries, electronics, and clothing in one trip.

FairPrice Xtra (#B1-21/22) is so much more than your average supermarket. This massive hypermarket stocks everything under one roof, from fresh greens and household essentials to electronics and clothing for the whole family.

Don't miss the exciting LOTTE Mart Express section inside. It brings a vibrant taste of Korea to Jurong with over 800 authentic products, ranging from tasty snacks and instant noodles to unique lifestyle items. If you’re feeling hungry, stop by the Yorihada Kitchen counter for freshly prepared Korean street food like spicy dakgangjeong fried chicken or tteokbokki rice cakes. Step into a vibrant K-market atmosphere at FairPrice Xtra Jem, where you can immerse yourself in all things Korean—from the eye-catching ramen wall to aisles brimming with authentic flavors and culinary discoveries. It's the go-to destination for anyone craving a true taste of Korea and a lively shopping experience!

FairPrice Xtra is also now home to the innovative Play Market — a dedicated space featuring exciting toys, plushies, and engaging activities for the whole family. Check out the latest happenings and updates on Play Market here.

Best for: Japanese snacks, ready-to-eat meals, seasonal finds, and fun “unexpected” buys.

Good to know: It spans two levels, so it’s easy to split your visit by category.

Another crowd-favourite at Jem is the famous Japanese discount store, DON DON DONKI (#02-24/25/26; #03-27/28/29), which spans two levels. This wonderland of Japanese goods offers everything from fresh produce and groceries to snacks, beauty items, and toys. It’s the kind of place where families can easily spend hours exploring unique finds and discovering things they never knew they needed.

Level 2 focuses on fresh foods, where you’ll find a market-style selection of fruits, vegetables, meat, and seafood, plus a delicatessen with tempting ready-to-eat meals. You’ll be greeted by the irresistible aroma of freshly roasted sweet potatoes from the "Sweet Potato Factory" stand right at the entrance - a perfect welcome!

Head up to Level 3, and you'll discover a huge variety of Japanese snacks, drinks, and household items, including Donki’s signature Jonetsu Kakaku product line. There’s also a sushi counter with seating where you can enjoy fresh sushi and sashimi on the spot. With its late opening hours and rotating selection of seasonal goods, DON DON DONKI is a must-visit for anyone in Jurong East.

Best for: premium seafood and quality frozen staples

Good to know: Look out for their excellent bundle deals on high-quality, fresh seafood.

If you're on the hunt for premium seafood and quality frozen groceries, The Seafood Market Place by Song Fish (#B1-43/44) is where you need to be. Here, you'll find a wide variety of fish, shellfish, and other seafood treasures, alongside meats and convenient ready-to-cook items. Shoppers come here for high-quality salmon fillets, prawns, scallops, and even more exotic seafood at reasonable prices.

Popular bestsellers include salmon fillet portions (great for sashimi or grilling), unagi (eel), and Vannamei prawns. The store frequently runs bundle deals, making it a great place to stock up on seafood and frozen staples. It’s especially handy for families planning a special steamboat dinner or looking for premium fish for grilling. 

Best for: wellness essentials + personal care restocks in one stop

Good to know: On-site pharmacists are available to offer advice and handle prescriptions.

As one of Singapore's most trusted pharmacy chains, Guardian (#B1-16/17) at Jem offers a fantastic, all-in-one shopping experience, strategically located and super convenient to pop in for your essentials on your way to or from Jurong East MRT.

Step into the store to explore a wide selection of products, from medicines and supplements to dermatologist backed skincare, cosmetics, baby care, sunscreen, shampoo, wellness essentials and more. You’ll find popular international brands like La Roche-Posay, Cetaphil, and Lactofit, alongside Guardian’s own affordable house-brand products. Keep an eye for offers on skincare and vitamins, there’s always a great deal to be found! Plus, with professional pharmacists on hand for expert advice and prescriptions, you can rest easy knowing your family’s health is in good hands.

Best for: affordable beauty and personal care “restock runs”

Good to know: Browse for hidden gems. The fun of Venus Beauty is finding less-common brands or discounted staples you don’t always see elsewhere.

Similarly at basement, you’ll find Venus Beauty (#B1-13) - a crowd-favourite for anyone who loves a good bargain. This homegrown retailer is known for giving shoppers plenty of value - the kind of place you pop into for a quick restock, then end up leaving with a basket full of gems on the way out.

A big reason people head to Venus Beauty is the chance to score good deals on staples, from skincare and makeup to haircare and body care. You’ll often spot discounted finds and hidden gems (including less common or niche brands) alongside familiar names, which makes it easy to discover something new without committing to a big spend. If you’re the type who loves a “good-value haul” -  sunscreen, cleanser, hair dye, toothpaste, and a few household bits in one basket - Venus Beauty makes that kind of errand feel effortless.

Best for: broadband sign-ups, mobile plans, and home connectivity upgrades

Good to know: Great option if you’re moving house or switching internet providers.

If you’ve just moved to Jurong or are looking to level up your broadband plan, MyRepublic (#04-K03) is the place to go. Known for its reliable fibre broadband and mobile services, the shop offers fantastic solutions to boost your home internet. Whether you're working from home, diving into intense gaming sessions, or streaming your favourite shows, MyRepublic ensures a smooth and seamless experience.

Skip the endless hours of researching plans online. Just swing by the shop and chat with the super friendly, knowledgeable staff. They’ll break down all the options - speed tiers, contract lengths, routers - and give you the tips you need to pick the perfect plan for your home.

Best for: mid-range smartphones with strong camera features

Good to know: Popular with students and young adults looking for value-for-money upgrades.

Looking for a phone that keeps up with your social life without emptying your wallet? OPPO (#04-39) is your answer. Known for its stylish, feature-packed smartphones, this brand is a huge hit with students and young professionals who want high-end performance at a friendly price.

What makes OPPO stand out? It’s all about capturing and sharing your best moments. Their phones are famous for incredible selfie cameras and portrait modes, so your social media feed will always look on point. Plus, with long-lasting battery life, you can snap, post, and stream all day without worrying about finding a power outlet. It's the perfect tech companion for a life on the go.

Best for: Apple devices and official Apple accessories

Good to know: Popular amongst professionals and students looking for reliable device options

If you're an Apple enthusiast, iStudio (#01-43) at Jem is your personal playground. As the Apple Premium Partner in Singapore, iStudio is filled with the latest Apple products. Whether you're a student needing a reliable laptop for late-night study sessions, a professional eyeing the newest iPhone, or just looking for that perfect accessory to complete your Apple collection, you’ll find it here.

In-store, you can touch, feel, and play with all the devices, and see which one feels just right. Feeling a bit lost in the sea of options? The friendly staff are Apple experts and are always ready to offer personalised advice, answer all your questions, and help you find the perfect Apple products for your lifestyle.

Best for: Galaxy AI Phones, tablets, and wearable devices

Good to know: Known for offering a wide range of AI-powered devices across various price points

Looking for the latest Galaxy gadgets? The Samsung Experience Store (#01-41) at Jem is a tech paradise, packed with the latest Galaxy products. If you’re hunting for a newest AI Phone, tablet, buds or smartwatches, this is the place to get hands-on with all the most innovative devices.
 
If you're thinking about a new device upgrade, comparing features like camera quality, battery life, or screen size becomes much easier when you can see and try the products in person. The staff are super helpful and ready to walk you through all the features to find the perfect device for your lifestyle. Plus, you can grab all the must-have accessories like phone cases and chargers to complete your setup. Whether you're a loyal Samsung fan or just exploring your options, the Samsung Experience Store at Jem makes finding new tech a fun and seamless experience.

Best for: Major appliances, TVs, and home electronics in one location.

Good to know: Often offers instalment plans and bundle promotions.

COURTS (#04-30/31/32) is your go-to destination for all your major home purchases. Think big-ticket items like refrigerators, washing machines, state-of-the-art televisions, powerful vacuum cleaners and affordable, high quality furniture. If you’re furnishing a new apartment or giving your home a much-needed upgrade, heading down to COURTS in person is a great way to start.

You can get a real feel for the products, compare sizes, check out different features, and look at the energy ratings side-by-side to make the best choice for your home. Beyond the large appliances, COURTS also has a fantastic selection of smaller gadgets like air fryers, blenders, and coffee machines, perfect for those little kitchen upgrades that make daily life a bit easier.

Best for: Functional furniture, storage solutions, and everyday home essentials

Good to know: Especially practical for compact Singapore homes.

IKEA Jurong (#02-12/13/14; #03-15/16/17; #04-20/21/22) is the perfect stop for anyone looking to refresh their living space with ease and style. Beloved by Jurong residents, it’s your go-to for practical yet affordable finds that fit seamlessly into modern lifestyles. Whether you’re a new homeowner creating your dream space or simply upgrading your furniture, IKEA has something for everyone. 

Step inside to discover everything from functional furniture and clever storage solutions to trendy kitchenware and cosy textiles. Picture yourself setting the table with a chic new dinnerware set, curling up in fresh, comfy bedsheets, or adding a minimalist bookshelf to bring order to your living room.

What’s even better? It’s all about convenience. You can browse and shop these stylish home upgrades while running errands at the mall, turning furniture shopping into an effortless part of your day.

Best for: Pet essentials, treats, and toys.

Good to know: Signing up for their VIP membership can offer useful discounts if you’re a regular shopper.

As Singapore’s largest pet care retail chain, the Pet Lovers Centre (#B1-24/25) at Jem is a one-stop shop for your furry family members. The store offers an extensive range of supplies, including nutritious food for dogs, cats, and small animals, as well as engaging toys and grooming tools.

What makes Pet Lovers Centre stand out is the access to knowledgeable in-house pet care consultants available across their stores. Whether you have questions about specific nutrition or general wellness, these experts are on hand to offer helpful guidance. It’s the perfect place to stock up on all your pet necessities while getting professional advice during one friendly, convenient visit.