Your Complete Guide to Electronics & Tech Shopping at Jem

Your complete guide to electronics and tech shopping at Jem — eight stores for phones, laptops, home appliances and smart-home tech, all directly above Jurong East MRT.

  • 24 July 2026

We don't tend to think about our devices until a moment makes us - sometimes a problem, a need, or sometimes just a lingering want. The laptop that dies the night before a deadline, when waiting three days for a delivery isn't an option. The new flat that needs a TV, a fridge and a washing machine all at once, ideally sorted in one trip. The phone you'd rather hold in your hand before you commit to it. 

Whatever the reason, electronics shopping usually begins with a specific need - and the last thing you want is to spend the entire day travelling between different stores.

At Jem, eight electronics and tech destinations sit under one roof, directly above Jurong East MRT station in West Singapore - from big-box stores that carry nearly everything, to dedicated brand stores for the phones you want to see first-hand first.

Why Jem for electronics and tech

Jem sits directly above Jurong East MRT in West Singapore, on the interchange linking the East-West and North-South lines, so it's an easy stop wherever you're coming from, not just the neighbourhood. For tech, that matters a lot, because electronics is a go-and-see purchase - you would want to handle the device, check the size, ask the questions, and Jem have a whole line-up in one building.

You've got eight electronics and tech destinations to choose from here: Airbot, Authorised Mi Store, Challenger, COURTS, Gadget Mix, iStudio, OPPO and Samsung Experience Store. Between them they cover every format and price point - full-range big-box stores, dedicated brand stores for four major phone and device brands, accessories and smart-home specialists. The layout does half the work for you: the big-box stores and most brand stores sit on Level 4, and iStudio and Samsung are on Level 1.

The big-box stores: one stop for almost everything

If you don't yet know exactly what you want, start here. Jem's two big-box retailers carry laptops, phones, TVs, large appliances and accessories under one roof, so you can weigh up your options and settle the whole list in a single visit before deciding whether a dedicated brand store is worth the extra stop.

Challenger

Best for: laptops, IT accessories and everyday gadgets, with member pricing across almost all of it

Challenger (#04-01) is Singapore's leading homegrown electronics retailer, established in 1982, and the Jem store on Level 4 is the default first stop when you know the spec you need but not the brand. The range runs from laptops and monitors to keyboards, cables, smart plugs and lifestyle gadgets, drawn from top brands like Apple, Samsung and Microsoft, and ValueClub members get member pricing across the store. It's the kind of trust that's been recognised - Challenger was named Singapore's Best Consumer Electronic Chain Store for ten years running. And it's the practical answer to the dead-laptop emergency: walk in, see what's in stock, walk out with a working machine the same day.

COURTS

Best for: TVs, fridges, washers and whole-home fit-outs on one receipt

COURTS (#04-30/31/32) is where the big-ticket list gets settled - refrigerators, washing machines, televisions, air conditioners and vacuum cleaners, sitting alongside computers, home entertainment systems, kitchen appliances and furniture, so a whole new-flat fit-out can genuinely happen in one store, on one receipt. 

Instalment plans are available for the larger purchases, which is what makes it realistic to sort a fridge, a washer and a TV in a single afternoon rather than spreading them across months. Standing in front of two fridges to weigh up sizes and energy ratings in person beats squinting at spec sheets online, and if you're weighing energy efficiency, our energy-saving guide for a greener home has tips for a greener home, including how Climate Vouchers can go towards energy-efficient appliances at COURTS. Smaller kitchen upgrades like air fryers and coffee machines live here too, so it's as much a place for a single replacement as for a full home set-up.

Single-brand stores: buy direct from the brand

When you already know the brand you want, a single-brand store gives you the full range, the latest releases first, and brand-trained staff for trade-ins, set-up and warranty questions. Jem carries four major phone and device brands as dedicated stores, so you can handle the actual device before you buy.

iStudio

Best for: The full Apple line-up without a trip to town

If you've been looking for an Apple store in the west, iStudio on Level 1 is the closest thing to it - an Apple Premium Partner carrying the full range, from the latest generation of iPhone and iPad to Mac, Apple Watch, AirPods and the accessories that pair with them. As a Premium Partner, everything they have in store is genuine Apple products with local warranty, staff handled trade-ins and AppleCare, and you can try the devices in person before deciding - which matters most when the choice comes down to how a laptop keyboard feels or whether an iPad is the right size, rather than what the spec sheet says. iStudio @ Jem carries the depth of range and after-sales support you'd want without a trip into town. 

Samsung Experience Store

Best for: 

hands-on time with the latest Galaxy phones, tablets and wearables

Similarly on Level 1, the Samsung Experience Store (#01-41) is Samsung's own retail format, stocked with the newest Galaxy devices as soon as they launch. Everything on the shelf is out for you to pick up and try - the Ultra-powered Galaxy S Series phones, the Galaxy Z Series range of Foldables, and the Galaxy Tabs, Watches and Buds.

The Foldables are the ones worth handling in person before you buy: a Z Fold opens into a small tablet and a Z Flip snaps shut to pocket size, and how that feels in the hand is genuinely hard to picture from a product photo. The friendly staff is there to walk you through the devices one-on-one and handle trade-ins, so upgrading or switching - and moving your photos, contacts and apps across - can be sorted on the spot rather than fumbled through at home.

OPPO

Best for: trying OPPO's flagship and mid-range phones before you commit

OPPO's dedicated store (#04-39) on Level 4 carries the brand's full local range, and the line-up itself tells you who each phone is for: the Find X flagships for the top-end camera and performance, the folding Find N, the Reno series in the mid-range, and the A series that made OPPO's name as a dependable, affordable first phone for students and value-minded buyers. 

The camera systems are the reason most people walk in, OPPO leans hard on portrait and low-light photography, and a store you can actually visit lets you test that properly: take a few shots, try the portrait mode, check how the screen looks in daylight, then decide. Being brand-run, it's also the right place for OPPO-specific trade-ins and warranty questions.

Authorised Mi Store

Best for: Xiaomi phones plus the smart-home range that connects to them

The Authorised Mi Store (#04-56) on Level 4 is an official Xiaomi reseller, and it carries more than the phones, the store stocks Xiaomi's handsets alongside its wider ecosystem, lifestyle and IT products. 

That's the real highlight of Xiaomi: the brand builds a connected home where the phone, smart-home devices like robot vacuums and air purifiers, wearables and lifestyle gadgets all run through the one Xiaomi app, so the pieces genuinely work together instead of being four separate apps on your phone. Seeing that range under one roof - and asking staff which devices pair with which - is far easier in person than piecing a smart-home set-up together blind online. As an authorised store, it's also where you go for genuine local-warranty stock and Xiaomi after-sales support.

Accessories and smart home

The supporting items are where a tech trip usually finishes. Once the device is sorted, this is where you settle the case and the charger - the small but necessary buys that turn a single device into a working set-up. And if you're furnishing a home rather than kitting out a phone, the robot vacuum is a good buy too.

Gadget Mix

Best for: cases, chargers, cables and the tech-lifestyle extras that finish a set-up

Gadget Mix (#04-39A) stocks tech-lifestyle gadgets, accessories and personal mobility devices - the trendy, affordable end of the tech world. Beyond the phone case and charging cable, it's the store for the extras that don't belong to any one brand: power banks, audio, and the small gadgets you didn't know you wanted until you saw them, all at accessible prices so a browse rarely ends empty-handed. Because it's multi-brand rather than tied to a single branD, it's the sensible stop when you want an accessory that fits whatever device you already own, and it saves the second trip you'd otherwise make three days after buying the phone, when you realise you still need the case, the cable and the power bank.

Airbot

Best for: robot vacuums, air purifiers and home-cleaning tech

Airbot (#04-28) is the smart-home and cleaning technology specialist on Level 4, offering practical innovations designed for modern living. Explore a wide range of products, including Google AI TVs, smart robot vacuums, cordless handheld vacuums, pet grooming vacuums, home security cameras, mobile gadgets and other smart-home appliances.

At the Airbot store, you can experience the products in person, explore their smart features and discover how they can enhance your home, entertainment, security and everyday routine. The Airbot team will guide you through the different models and recommend suitable options based on your home space, lifestyle and needs—helping you make a more informed choice without overbuying. Airbot products also appear in our festive gift guide for good reason: from smart cleaning appliances and Google AI TVs to mobile gadgets, there is a practical gift for every home and lifestyle.

Whether you're settling a new-flat fridge, buying an iPhone direct, Jem puts eight electronics and tech destinations in one building so you never have to mall-hop across town. It sits directly above Jurong East MRT in West Singapore, with sheltered access straight from the station, so the whole trip, big-box to brand store to tech accessories - is one step away from train. Plan the visit, then come see it in person.

Electronics and tech at Jem: your questions answered

  • Yes. Challenger is on Level 4 at #04-01, carrying laptops, IT accessories, gadgets and lifestyle tech, with ValueClub member pricing. It sits on the same floor as COURTS, OPPO, the Authorised Mi Store, Gadget Mix and Airbot, so most of a tech errand happens on one level.

  • Jem, directly above Jurong East MRT, has eight electronics and tech destinations. Challenger and COURTS cover multi-brand shopping on Level 4, dedicated brand stores sit on Levels 1 and 4.

  • iStudio at Jem is an Apple Premium Partner carrying the full Apple line-up: iPhone, iPad, Mac, Apple Watch and accessories. Staff handle trade-ins and AppleCare, and Jem's spot by Jurong East MRT makes it the convenient stop for the west.

  • Start at Challenger, which carries devices and accessories across brands. If you want deeper hands-on time with one brand, Jem also has dedicated OPPO, Samsung, Apple (iStudio) and Xiaomi stores on Levels 1 and 4, each with the full range out on the shelf to try.

  • Airbot specialises in robot vacuums and home-cleaning tech. The Authorised Mi Store covers Xiaomi's smart-home range, and COURTS carries larger smart appliances. All three are on Level 4 at Jem.

  • Yes. COURTS is on Level 4 at Jem (#04-30/31/32), right by Jurong East MRT, carrying TVs, fridges, washing machines, air conditioners, kitchen appliances and furniture, with instalment plans on the bigger buys.

  • Both have dedicated stores on Level 4 at Jem: the Authorised Mi Store (#04-56) for Xiaomi handsets and its smart-home range, and OPPO (#04-39) for the Find, Reno and A series. Both let you try the phones in person before buying.