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Think Bigger,
Earn BiggerMore shopping brings more rewards at Jem! Collect bonus Plus$, $50 Lendlease E-Vouchers and $100 vouchers for less.
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New Store: I'M IN
Founded in Singapore since 2015, I’M IN is a lingerie brand that designs wireless intimates tailored for Asian women. Known for its 100% non-slip strapless bras and the ultra-comfortable air-ee range, the brand blends comfort, functionality, and affordability.
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New Store: Lee Hwa
Founded in 1970, Lee Hwa is one of Asia's leading contemporary fine jewellers in Singapore, introducing diamond and gold statement jewellery for everyday and occasion wear.
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New Store: Top Cash
Established in 2013, Top Cash Jewellery is dedicated to providing customers with exceptional value through our carefully curated selection of fine gold and lab grown diamond jewellery.
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What's New
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11 Sept 2025
2X Plus$ at ALLU
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10 Sept 2025
Upgrade your Sparkle – Premium Exclusive offer SEP 11-13
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04 Sept 2025
Laksa Edition
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08 Sept 2025
New collection
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05 Sept 2025
9.9 Scent Deals
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31 Aug 2025
Savour the Return of a Sep-tacular Favourite
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04 Sept 2025
IKEA Family Festival: Exclusively for everyone!
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04 Sept 2025
Paralux: Packing, Perfected.