The crown jewel in the west of Singapore dazzled on 15 June as the mall opened for business. 215 stores, including H&M, Muji, Books Kinokuniya, Victoria’s Secret, COURTS and Marché Mövenpick, opened with Jem.
The senior management of Jem and Lend Lease in Asia officiated Jem’s opening, accompanied by a lion dance ceremony consisting of six lions, to usher in a new beginning for the mall.
Besides the comprehensive mix of fashion, lifestyle, F&B and entertainment retailers across six levels of retail space, Jem has also been designed with four lifestyle zones not commonly found in suburban malls. These zones – Jem Market, Jem Park, Jem Play (launching in July 2013) and Jem Street – are each designed to offer different experiences for shoppers’ enjoyment.
“Jem is a truly unique development set in a suburban landscape, bringing the city shopping experience to Singapore’s west. It has also been designed with meaningful spaces for our shoppers to enjoy. This has been a great journey for all of us and we are excited to see our vision come to fruition,” said Chris Brown, Development Director of Jem.
On the opening day, Jem saw close to 100,000 shoppers. The mall gave away S$10 Jem Gift Vouchers to the first 1,000 shoppers, all of which were given out within 45 minutes of opening. Jem’s mobile application, which includes in-mall navigation, car locator and e-concierge functions, was ranked number nine on Singapore iPhone Applications store and 14 on Android Applications store over the opening weekend.
As a new neighbour to the west of Singapore, Jem engaged in various community initiatives. In March 2013, Jem and South West Community Development Council (CDC), a quasi-governmental body that functions as a local administration of its District in Singapore, jointly organised a recruitment drive which saw more than 2,000 jobs made available by Jem and the mall’s retailers. Jem also collaborated with Pathlight School, the first local autism-focused school offering the mainstream academic curriculum, to install artworks by their student artists in Jem’s Family Rooms on B1, Levels 3 and 5.
Jem is the first lifestyle hub in Singapore’s west where mid to mid-plus shopping meets entertainment; functionality meets experience and where community culture meets city inspiration. Jem’s name is a wordplay reference of the mall as the crown jewel of Jurong and Singapore’s west.
Jem is Singapore’s third largest suburban mall housing 241 units over 818,000 square feet of retail space across six levels. Directly connected to the Jurong East MRT interchange station and located at the junction of Jurong Gateway Road and Boon Lay Way, Jem is part of the Jurong Gateway regional centre, set to be 2.5 times Tampines regional centre.
Major retailers include Robinsons, FairPrice Xtra, Cathay Cineplexes, Cookhouse by Koufu, H&M, UNIQLO, Marks & Spencer and Courts. Other exciting brands opening their first outlets in Singapore’s west with Jem include Muji, Books Kinokuniya, Sephora, Apple via EpiCentre, Imperial Treasure Seafood Restaurant, Paris Baguette, Shu Uemura, Topshop, MANGO and Victoria’s Secret.
Jem is the first mixed use development in Singapore to achieve the Singapore Building and Construction Authority (BCA) Green Mark Platinum version 4.0 award, which is the highest accolade for sustainability in Singapore. Jem also won the Gold award in the ‘Best Innovative Green Building’ category at the MIPIM Asia Awards 2012. The MIPIM Asia Awards highlight outstanding developments in the Asia Pacific region for their innovative, technical, environmental and architectural qualities. Jem received the Universal Design (UD) Mark GoldPLUS (Design) Award at the Singapore BCA Awards 2013. The UD Mark Award recognises developments and projects that pursue a design philosophy that enables everyone – the young, the old and persons with different abilities – to enjoy inclusive living in familiar surroundings with their loved ones.