Jem® by Lend Lease is 100% Leased Ahead of Opening

Posted on 04 Apr 2013
  • All 241 shops in the 76,000 square metre mall have been leased ahead of its opening in Q2 2013.
  • Jem® houses the first suburban outlets of international brands, including H&M, Books Kinokuniya and Victoria’s Secret.
  • The crown jewel of the West offers a convenient city shopping experience as it is connected to the Jurong East MRT station.

Jem® by Lend Lease, Singapore’s 3rd largest suburban mall located in Jurong East, achieved 100% leased status for its 241 shops today.

The mall boasts a stellar line-up of fashion, beauty, food & beverage and lifestyle tenants which have chosen to locate their first suburban outlet in Jem®. These include international and homegrown brands such as Robinsons, H&M, Victoria’s Secret, Shu Uemura, Paris Baguette, Marché Bar & Bistro, Spageddies, Shin Kushiya and Books Kinokuniya.

Robinsons and H&M take prime spots in the mall with extensive shopfronts that cut across four and three levels of the mall respectively. Alongside these two anchor tenants, Cathay Cineplexes promises a premium theatre experience with ten screens that include two Platinum Suites, while Marks & Spencer and UNIQLO also boast double-storey stores to add to the amalgamation of fashion, lifestyle and entertainment options at Jem®.

“We are elated to achieve 100% tenancy well ahead of the mall’s opening. With Jem’s vibrant retail mix, we are poised to offer shoppers a unique experience comparable to shopping in the city, right at their doorstep,” enthused Mr Chris Brown, Development Director of Jem®.

Mr Afif Haddar, General Manager, Store Operations, from Sephora, one of the brands setting up its first suburban outlet in Jem®, said, “We chose to set up our first suburban outlet in Jem® because the mall’s positioning as a suburban mall that offers a downtown shopping experience appealed to us. We are confident that this unique quality of Jem® will facilitate our plans in extending our international brand experience to shoppers of new demographic groups.”

Hiroshi Sogo, Group Managing Director of Books Kinokuniya Pacific Asia, shared the significance of the brand's new outlet at Jem®. “Our new store at Jem® marks a double celebration for Kinokuniya Singapore. It is the first time in 14 years that we are opening a new bookshop and it also serves to highlight our sustainable growth strategy as we commemorate our 30th anniversary in Singapore this year. With Jem's prime location at Jurong Gateway and its strong retail mix, we believe our store at Jem® will enable us to serve more book and magazine lovers for many years to come.”

On the beauty front, global cosmetics stores Victoria’s Secret and Shu Uemura are also expanding their foothold to the Western part of Singapore, with the latter opening its first suburban standalone store at Jem®. Victoria’s Secret’s store interior features sophisticated elements such as black cherry fixtures, lit focal walls, a gallery of iconic black and white imagery, and a video wall featuring Victoria’s Secret Supermodel video footage, showcasing products in an environment that is sexy, sophisticated and forever young.

Popular restaurant chains such as Marché Bar & Bistro, Din Tai Fung, Imperial Treasure Seafood Restaurant and Sushi Tei have also chosen to open new outlets at Jem®, offering their menu of delectable dishes that many have come to love. Marché Bar & Bistro will be bringing an exquisite selection of freshly prepared food and beverage to Jem®. Both wine and beer lovers will enjoy the quality wine and German beer selection specially imported by Marché.

For everyday lifestyle needs, shoppers can look forward to seeing household brands such as FairPrice Xtra, Cookhouse by Koufu, as well as global lifestyle products store MUJI.

With its wide spectrum of retail offerings and direct connection to Jurong East MRT station, Jem®, located at 50 Jurong Gateway Road, is slated to take shopping in the suburbs to a whole new level when it opens in Q2 2013.

About Lend Lease
Lend Lease is a leading and international property and infrastructure group, with a focus on core markets in Australia, Asia, Europe and the Americas. Listed on the Australian Securities Exchange and with over 18,000 employees, Lend Lease’s capabilities span the property value chain and include development; investment management; project management & construction and asset & property management.

Lend Lease creates innovative and sustainable property solutions, forging partnerships and delivering maximum benefits to clients, investors and communities. Sustainability has always been an integral part of our culture and through design and investment in new technologies, we are delivering the next generation of sustainable property solutions. Safety is our number one priority and Lend Lease is committed to operating Incident & Injury Free wherever we have a presence.

For more information about Lend Lease, please visit our website

About Jem®
Jem® will be the first lifestyle hub in the west of Singapore where mid to mid-plus shopping meets entertainment; functionality meets experience and where community culture meets Orchard Road inspiration.

To be completed in the second quarter of 2013, Jem® will be Singapore’s third largest suburban mall housing 241 stores over 818,000 square feet of retail space across six levels. Directly connected to the Jurong East MRT station and located at the junction of Jurong Gateway and Boon Lay Way, Jem® will be part of the Jurong Gateway regional centre which will be 2.5 times of the Tampines regional centre.

Major retailers include Robinsons, FairPrice Xtra, Cathay Cineplexes, Cookhouse by Koufu, H&M, UNIQLO, Marks & Spencer and Courts. Other exciting brands opening their first outlet in West Singapore with Jem® include MUJI, Books Kinokuniya, Sephora, Apple via EpiCentre, Imperial Treasure Seafood Restaurant, Paris Baguette, Shu Uemura, Topshop, MANGO and Victoria’s Secret.

Jem® is the first mixed use development in Singapore to achieve the Singapore Building and Construction Authority Green Mark Platinum award in version 4.0, which is the highest accolade for sustainability in Singapore. Jem® also won the Gold award in the ‘Best Innovative Green Building’ category at the MIPIM Asia Awards 2012. The MIPIM Asia Awards highlight outstanding developments in the Asia Pacific region for their innovative, technical, environmental and architectural qualities.

For more information about Jem®, please visit